Record who advocates and what they provide, connect referral-willing advocates to the referral engine, and sustain the advocate relationships so advocacy stays a living, growing source.
Track your advocates and the advocacy they provide, so you know which relationships produce, keep them balanced, and sustain them.
| Advocate | Advocacy provided (testimonial / case study / reference / referral) | Date | Fed to the referral engine? | Last thanked or nurtured |
|---|---|---|---|---|
The highest form of advocacy is the referral. Feed your referral-willing advocates into the systematic referral engine, which already exists in the acquisition pathway. The satisfied, loyal customers you identified are exactly the relationships that the referral and relationship work in revenue and lead generation runs. This tracker records the advocacy assets and relationships; that engine runs the referral generation.
Sustain: advocacy is a relationship, not a one-time extraction, and it decays if the only time an advocate hears from you is when you want something. Keep the advocacy balanced so no advocate is overused, and keep nurturing these relationships through your retention cadence, because today's advocate is tomorrow's only if the relationship stays warm.
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