Channel Selection Matrix.

Score your candidate channels on fit, winnability, and economics so you select the one or two primary channels to build first, instead of scattering effort across many.

List the channels where your ideal customer is actually reachable, drawn from the "Where they look" section of your Buyer Trigger and Pain Map. Sort them into the two families, then score each 1 to 5. Fit: is your ideal customer genuinely there, in numbers. Winnability: can you execute this channel well and affordably with the people, skills, and budget you have. Economics: does the likely cost to produce a lead make sense for your deal size.

Channel

Family (outbound / inbound)

Fit

Winnability

Economics

Total /15

Primary channels (your one or two highest totals, the ones you build now)

"Later" list (everything else, to layer in once the first engine runs)

One channel run consistently beats five run sporadically. Resist the urge to start them all. The "later" list is a parking lot, not a graveyard.

Your answers stay in your browser on this page and are never sent anywhere.

Uses "Where they look" from the Buyer Trigger and Pain Map; feeds the Channel Playbook. Back to the guide, or start over.