Replace reactive communication with a deliberate rhythm, so the client always knows where things stand, then set that rhythm as the standard.
| Update type | How often | Channel | Who sends | Audience |
|---|---|---|---|---|
| Progress update | ||||
| Milestone touchpoint | ||||
The default cadence every engagement uses unless deliberately tailored. Setting this is what makes a strong client experience repeatable rather than personal.
The test of proactive is simple: the client hears from you before they wonder or chase.
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