Define how the business responds in the first hours and days of any crisis, so early decisions are sound rather than panicked.
Set the general shape of your response to any serious crisis. This is generic on purpose, because it applies to the crisis you did not specifically plan for, which is the one most likely to actually happen.
| Element | Your protocol |
|---|---|
| Who leads in a crisis | |
| How decisions get made (fast, clear authority) | |
| How we communicate (staff, customers, stakeholders) | |
| The first priorities (stabilize, protect, assess) |
The single most valuable line is who leads: a crisis with unclear command multiplies the damage. Clear communication prevents the rumor and panic that often hurt more than the original event.
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