Engine Volume and Run Plan.

Backward-calculate the activity volume needed to hit your lead target, set a recurring cadence, and define a fair test window before you judge the engine.

Fill each line in order. Use rough numbers now; you will sharpen them when you get to tracking.

Work the math backward

Line	What it is	Your number
A	Revenue goal (for the period, monthly or quarterly)
B	Average revenue per customer
C	Customers needed = A divided by B
D	Lead-to-customer conversion rate (rough, as a decimal, e.g. 0.10)
E	Qualified leads needed = C divided by D
F	Response or conversion rate per unit of activity (rough, as a decimal)
G	Total activity needed = E divided by F
H	Weeks in the period
I	Weekly activity target = G divided by H

Line

What it is

Your number

Revenue goal (for the period, monthly or quarterly)

Average revenue per customer

Customers needed = A divided by B

Lead-to-customer conversion rate (rough, as a decimal, e.g. 0.10)

Qualified leads needed = C divided by D

Response or conversion rate per unit of activity (rough, as a decimal)

Total activity needed = E divided by F

Weeks in the period

Weekly activity target = G divided by H

Your weekly volume target is line I. This is the number most businesses never calculate, which is why their generation feels random; they are simply not doing enough, consistently.

Schedule and commit

Cadence (the recurring blocks when the motion runs each week)

Test window (how long you will run before judging, for example 6 to 8 weeks)

Commitment (I will run the engine at the weekly volume above, for the full test window, before deciding whether it works)

Treat the test window as an experiment to measure and improve. An engine judged after a few uneven days always looks broken.

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Sizes the motion in the Channel Playbook; its conversion assumptions are refined by the Lead Generation Scoreboard. Back to the guide, or start over.