Set the specific financial targets the business is steering toward, so there is a clear definition of financial success.
Set concrete targets tied to what the business is trying to achieve. For each, name this period's goal, why that number, and what strategy it serves. Targets should be specific and grounded, not round-number wishes; each should have a reason behind it.
| Target | This period's goal | Why this number | Tied to (strategy) |
|---|---|---|---|
| Revenue | |||
| Profit or margin | |||
| Cash or reserve |
These targets become the yardstick your decision framework tests against. If you find your targets have no strategy to flow from, that is a signal that direction comes first; route to strategic planning, because a budget serves a strategy, and without one it has nothing to aim at.
Your answers stay in your browser on this page and are never sent anywhere.