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First-Value Definition.

Name the specific, observable outcome that means a new customer has succeeded, so onboarding has a clear destination and the whole pathway has a reference point for what "a customer who got value" means.

First value is the moment a customer reaches the result they bought and feels the purchase was worth it. It is not signing up, and it is not finishing your onboarding steps. Define it sharply.

Write your definition statement

The test

A vague definition ("they are using it") produces vague onboarding. A sharp one ("they completed their first successful result and saw the benefit") gives every later step a clear target. Keep refining until the signal is something you could observe for any customer, not a feeling.

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Sets the destination for the Onboarding Journey Map and the Rollout Checklist. Back to the guide, or start over.