Lead Generation Review Cadence.

Establish the regular rhythm of looking at your scoreboard and deciding, so data becomes a steering wheel instead of a report nobody acts on.

Frequency (weekly for higher volume, monthly for lower). Yours.

Who is in the room

The standard question set (ask the same questions every time)

What is trending up or down since last review? Which channels and sources are producing, and which are not? Where are leads stalling in the funnel? What one thing deserves attention before the next review?

End every review with a decision, not an observation

Capture it. Keep the review short and decision-oriented. Items that call for a tested change move into the Optimization Experiment Protocol.

Review date

Scoreboard read (one line)

The one thing to address

Owner

By when

Your answers stay in your browser on this page and are never sent anywhere.

Reviews the Lead Generation Scoreboard; feeds decisions into the Optimization Experiment Protocol. Back to the guide, or start over.