Lead Generation Scoreboard.

Select the few metrics that actually tell you whether generation is healthy, define your funnel stages, and build the simple recurring view that lets you see the whole system at a glance.

Part A. Define what to measure

Pick a focused set. More metrics is not better; the right few are.

Volume: leads generated per period. Target.

Cost or effort per lead, by channel. Target.

Source quality: which sources produce your best customers, not just the most leads.

Define your funnel stages (from your Lead Tracker stages) and a rough conversion target between each. For example New to Contacted to Sales-ready to Won.

Part B. The recurring view

Build the scoreboard so you can read it in a minute. Populate it each period. Keep it simple enough that you will actually look at it; a one-page scoreboard you check weekly beats an elaborate dashboard nobody opens.

Metric

This period

Target

Trend (up / flat / down)

Leads generated

New to Contacted %

Contacted to Sales-ready %

Sales-ready to Won %

Cost/effort per lead (by channel)

Best-customer source(s)

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Pulls data from the Lead Tracker; refines the assumptions in the Engine Volume and Run Plan; reviewed via the Lead Generation Review Cadence. Back to the guide, or start over.