Elementum

Message and Proof Kit.

Convert your value proposition into the actual language your outreach uses, backed by proof that makes the claim believable.

One-liner

The shortest version of your value, for quick contexts (a subject line, an intro, a bio). One sentence.

Elevator version

Two to four sentences for conversations and introductions. Lead with the pain, land on the outcome and the difference.

Proof points

Two or three pieces of evidence that make your claim believable. Be specific and quantify where you can; a number beats an adjective.

Proof point

Which claim it backs

Objection responses

The two or three objections you hear most, and your honest response to each.

Objection

Your response

These assets are what your engine deploys. Keep them in your prospect's language, not your internal vocabulary.

Your answers stay in your browser on this page and are never sent anywhere.

Uses the value proposition from the Value Proposition Builder; tested by the Message Test; deployed by the Channel Playbook and Outreach and Conversion Sequence. Back to the guide, or start over.