The actual numbers, set against value, structure, and floor, so the price reflects what you are worth rather than what you are afraid to ask.
Set each price anchored to the value ceiling and willingness-to-pay read from your value work, with cost as the floor. The "why here, not lower" column is the discipline: if your only reason for a lower price is fear, the analysis says set it higher.
| Offering / tier | Value ceiling | Cost floor | Set price | Why here (not lower) |
|---|---|---|---|---|
The most common mistake is an owner who does all the value analysis and then sets the price back down near cost anyway. Trust the analysis over the flinch. At Step 5, make this value-anchored method the standard for everyone who prices, so it does not depend on nerve in the moment.
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