Elementum

Pricing Baseline Snapshot.

An honest read of how you price today, captured before you score anything, so your finding rests on the real picture instead of the flattering one.

For each of the four parts of pricing, check every symptom that is true right now. Resist the urge to jump straight to "raise prices". If the checked boxes cluster in value or structure, that is where the real work is.

Value and cost foundation

I set prices by copying competitors or marking up my cost.

I do not really know the value my offering delivers to a customer.

I do not know my true cost floor.

Pricing structure and model

I have one price with no tiers, packages, or options.

My pricing model, hourly, flat, and so on, may not fit how I create value.

I charge everyone the same regardless of the value they get.

Price-setting and management

I set prices timidly, near cost, out of fear.

I have not raised prices in a long time.

I discount reflexively and cannot defend my price.

Pricing measurement and optimization

I do not track any pricing metrics.

I am afraid to test price changes, so I never learn.

I set pricing once and never review it.

The revealing question

When did you last raise your prices, and why, or why not?

Why this one question matters

The answer usually points straight at your binding constraint. "I have never raised them because I would not know how to defend it" points at value and price-setting. "I raised them last year after testing" points at a healthy system. Listen to what your answer admits.

Which part has the most boxes checked? Write it here to carry into the Assessment.

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Feeds the Pricing Diagnostic Assessment. Back to the diagnostic, or start over.