A good-better-best structure with clear value steps, so different customers can buy at different levels, pressure-tested before you ever put it in front of the market.
Design a structure that gives customers meaningful choices at different price points. Tiers let price-sensitive customers say yes to less and value-driven customers say yes to more, and a well-designed premium option reframes what customers see as reasonable. Keep it simple: three tiers usually beat five.
| Tier | What is included | For which customer | Price |
|---|---|---|---|
| Good (entry) | Price-sensitive | ||
| Better (core) | Mainstream | ||
| Best (premium) | Value-driven |
A well-designed middle or premium option lifts the average sale by reframing what looks reasonable. If the pressure-test shows confusion or cannibalization, fix it on paper. That is far cheaper than launching a muddled structure into your market.
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