Product and Market Baseline Snapshot.

An honest read of your offer and market position today, before any scoring, so the assessment that follows has a real symptom picture to work from.

For each of the five parts, tick every symptom that is true for you right now. Do not soften it. The parts with the most ticks are your candidate problem areas, and they carry into the assessment.

Market and customer understanding

I do not really understand my target market or customer.

My sense of what customers want is assumption, not knowledge.

I do not know my competitive landscape well.

Product-market fit

My offer does not clearly fit what the market wants.

Selling is a grind; customers do not quickly get it.

Customers churn or do not stick.

Positioning and differentiation

Customers cannot quickly say what I am or who I am for.

I have no genuine, defensible differentiation.

I blend in and compete on price.

Offer design

My offer is a confusing jumble or hard to grasp.

It is hard to buy, or reinvented for every customer.

It is not productized into clear packages.

Market strategy and evolution

I have no strategy for which market to win.

I have no read on where the market is going.

I am not evolving the offer; I am falling behind.

The revealing test

Could a customer, in one sentence, say what you do, who it is for, and why they would choose you over the alternative? Write their sentence as they would actually say it. Where it falls apart usually points at your binding constraint.

Your answers stay in your browser on this page and are never sent anywhere.

Carry every ticked part into the Product and Market Diagnostic Assessment. Back to the diagnostic, or start over.