Turn the offer into clear, defined packages, so customers can understand and choose rather than negotiate from scratch each time.
Give each package a defined scope and the customer or need it is for. Defined scope is the point: a customer should know exactly what they get without a negotiation. Productizing bespoke services is one of the highest-leverage moves a business can make.
| Package | What is in it (scope) | For which customer or need |
|---|---|---|
Essentials: monthly review and binder, for a stable single-site practice. Complete: adds quarterly on-site visits and priority support, for a growing multi-site group. Setup: a one-time get-compliant sprint, for a practice starting from a mess. Three clear choices instead of a custom quote every time.
Where tiers apply, how you price them connects to your pricing structure. This tool defines the packages; pricing them is solved in the pricing pathway.
Your answers stay in your browser on this page and are never sent anywhere. Productization makes the offer easier to sell, deliver, and scale all at once.