Referral Ask System.

Equip your relationships with clear language for referring you, then make asking systematic, so referrals stop depending on whether you happen to remember.

Part A. Make yourself referable

People refer only when they know what to say and have an easy way to say it.

The simple description you give referrers (what you do and who you are ideal for, in plain language drawn from your value message)

The easy way to refer (the low-friction mechanism: a short intro they can forward, a link, a clear "just connect us")

One boundary: if people are reluctant because the experience itself was not referral-worthy, that is a delivery and retention issue, not an ask problem. Route it to customer success or delivery and client experience.

Part B. Build and run the ask

When to ask (the natural high-trust moments, for example after a clear win or an expressed thank-you)

How to ask (a natural, non-transactional approach in your own voice)

Cadence (how often you ask, on a schedule, so it actually happens)

The goal is not to badger anyone. It is to make asking a normal, comfortable, regular part of how you work, so the strength of your relationships is allowed to do what it naturally would.

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Draws referrers from the Relationship Asset Map; uses language from the Message and Proof Kit; referred prospects route into the Lead Tracker. Back to the guide, or start over.