Make the two core strategic choices, where to play and how to win, then commit to and document the strategy on a page.
These two choices are the heart of strategy. A business that tries to serve everyone with no clear reason to be chosen has made no strategic choice at all. If where-to-play is "everyone," you have not chosen.
| Choice | Your decision |
|---|---|
| Where to play (which customers, markets, offerings we focus on) | |
| How to win (why customers choose us, our genuine advantage) |
The how-to-win must be a genuine, defensible reason customers choose you, not "good service" that everyone claims.
A strategy the founder keeps hedging is not a strategy. The documented, committed page is what feeds the goals in the next guide.
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