Translate the strategy into specific, measurable goals, so it becomes something you can pursue and track.
Set the goals that would mean the strategy is working. Each should connect visibly to a strategic priority, a goal with no strategy behind it is just an activity target. Keep them few, a handful of clear goals focuses effort, a long list scatters it.
| Strategic priority | Goal (measurable) | Target | By when |
|---|---|---|---|
Priority: "become the regional operations partner." Goal: "reach forty retainer clients." Target: "40, from 22 today." By when: "end of next fiscal year, with quarterly milestones of 26, 31, 36, 40." Concrete, measurable, and unmistakably tied to the priority.
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