Strategic Priorities and Focus.

Focus the strategy into a few priorities and name what you will deliberately not do, so effort concentrates where it wins.

The truest test of a strategy is that it excludes things. Without the no's, priorities are just a wish list. If your priority list runs past three or four, you have not prioritized, focus means fewer.

Strategic priorities, the few that move you toward the vision

What we will say no to

The no's are the harder and more revealing half. When a tempting opportunity comes that is on this list, that is the strategy working, saying no to good things to protect the great ones is the whole point.

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