Read your real strategic position honestly, so strategy is built on reality, then use the same read to pressure-test the strategy against those constraints.
Read your real position across four areas. Owners avoid this because it surfaces uncomfortable truths, which is exactly why it matters, a flattering assessment produces a fragile strategy.
| Area | What to assess | Your honest read |
|---|---|---|
| Us (internal) | Strengths, weaknesses, capabilities, resources | |
| Market | Size, trends, where it is going | |
| Competitors | Who else, and how you compare | |
| Opportunities and threats | What is opening up, what is at risk |
At Step 4, come back and use this same honest read to test the strategy. Better to find a fatal flaw here than in the market.
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