Make the direction and strategy understood and believed across the organization, and keep reinforcing it over time.
Communicated once is not communicated, direction has to be repeated far more than feels necessary before it sticks, so the "how often" column matters as much as the message. Connect people's actual work to the bigger picture, abstract strategy does not move anyone.
| Message | How it is communicated | To whom | How often |
|---|---|---|---|
| The direction and why | |||
| The strategy and priorities | |||
| How their work connects |
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