Define precisely who you are for, so all the work that follows aims at a real, specific market, and later synthesize the understanding into one clear market insight.
Being everything to everyone means fitting no one. Fill the definition first. The "not your target" line matters as much as the target line, knowing who you are not for sharpens everything.
| Element | Your definition |
|---|---|
| The target segment or type of customer | |
| The situation or context they are in | |
| Who is explicitly NOT your target |
Target: independent dental practices with two to five chairs. Situation: the owner-dentist is drowning in admin and losing evenings to billing. Not our target: large corporate dental groups with their own back office, and solo practices too small to afford help.
Once you have understood needs and mapped the landscape, come back and pull it together here. This synthesis is the foundation that fit, positioning, and offer design all build on.
Your answers stay in your browser on this page and are never sent anywhere. This is distinct from the ideal customer you define for lead targeting; this is the strategic understanding the whole offer rests on.