Turn each value into specific observable behaviors so it is actionable, then embed those behaviors into the moments that shape culture.
For each value, name the behaviors that express it and the ones that violate it. If a behavior is not observable, sharpen it until it is: "be respectful" is a slogan, "disagree with the idea, never attack the person" is a behavior.
| Value | Looks like (behaviors that express it) | Violates it (behaviors that break it) |
|---|---|---|
A value leaders visibly violate is dead on arrival, no matter how well it is defined. The daily behavior of leaders teaches the real culture louder than any statement, so this row carries the most weight.
Reading the result: a value defined as behavior can be hired for, recognized, and held to. Keep sharpening until every value is observable, and make sure leaders are living the behaviors, not just naming them.
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