Honestly judge whether you have product-market fit, so you work on the real problem rather than assuming fit and blaming marketing, and monitor fit over time.
Read each signal and mark it Strong or Weak, with the evidence that makes it so. Founders overestimate fit because they are close to the offer, so lean on evidence, not feeling. Weak signals across the board mean you have a fit problem, not a demand problem, and no marketing spend fixes that.
| Fit signal | Strong or Weak | Evidence |
|---|---|---|
| Customers get it quickly | ||
| They buy readily (short, easy sales) | ||
| They stick and use it | ||
| They refer others | ||
| Losing them would genuinely upset them |
The "would they be upset to lose it" signal is one of the most honest reads of fit there is. If most customers would shrug and move on, you do not yet have the fit you think you do, however busy you are.
Your answers stay in your browser on this page and are never sent anywhere. Return to this at Step 5 and track these signals over time; fit erodes as the market moves, and monitoring catches the drift early.