Line up what your offer delivers against what the market actually needs, so the gap between them is visible and fixable.
Take the real needs and jobs from your market understanding and, for each, note what your offer delivers and whether it is a match or a gap. Fit lives in the overlap; the mismatches are exactly what to fix.
| Real need or job | What your offer delivers for it | Match or gap |
|---|---|---|
Those last two lines are where most founders wince: things you are proud of that customers do not care about, and real needs you are missing. They are the raw material for closing the gap. Fit is not built by adding more, it is built by matching your value to what the market actually wants.
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