Improve the sales system deliberately, through a regular performance review and structured experiments, which is what carries it from working to continuously improving.
On a regular cadence, often monthly, look at your scoreboard and ask these, then end with a decision, not an observation.
Run one structured test at a time.
| Date | The change tested | Effect on the metric | Kept or discarded |
|---|---|---|---|
A leaking early funnel points to discovery or proposals; a low close rate points to closing; a thin pipeline points to generation. Fix it in the guide that owns it.
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