Sales Performance Scoreboard.

Select the few sales metrics that reveal the system's health, set targets, and build the simple recurring view that lets you see your whole sale at a glance.

Part A: Define what to measure

Pick a focused set, and set a target for each. Conversion by stage is the most diagnostic, because it shows exactly where deals leak.

Win rate (of qualified deals, how many you close). Target

Sales cycle length (qualified to closed). Target

Average deal size. Target

Pipeline coverage (pipeline value against your target). Target

Part B: The recurring view

Build the scoreboard so you can read it in a minute. Populate it each period. The by stage view turns a vague "sales is off" into a precise read of where deals are lost, which tells you which earlier guide to strengthen.

Metric

This period

Target

Trend (up / flat / down)

Win rate

Sales cycle length

Stage 1 to 2 conversion

Stage 2 to 3 conversion

Stage 3 to 4 conversion

Average deal size

Pipeline coverage

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Pulls data from the Sales Pipeline Tracker; feeds the Sales Forecast tool; reviewed through the Sales Optimization Protocol. Back to the guide.